February 2, 2016
AgReliant Genetics collaborates with AgSoil Analytics to provide unique functional soil mapping technology
Phillip R. Owens, from left, Purdue University associate professor of agronomy, and doctoral graduate Jenette Ashtekar, compare a soil sample in an auger to a functional soil map on a digital tablet. The function soil mapping technology is being commercialized by Agsoil Analytics, which is collaborating with AgReliant Genetics to help farmers improve crop management and yields, by better understanding the functionality of their soil.
WESTFIELD, Ind. and WEST LAFAYETTE, Ind., - AgReliant Genetics has announced its formal collaboration with AgSoil Analytics, Inc., a Purdue-affiliated company led by Purdue University agronomy professor Phillip Owens.
This partnership will allow the integration of a soil-mapping technology that provides practical information about soil’s functionality and productivity within AgReliant's Advantage Acre® precision farming platform.
"Our mission at AgReliant Genetics is to provide the most competitive products from high-quality genetics to our farmer customers," said Noah Freeman, manager of precision ag technologies. "This soil mapping technology will provide AgReliant and its customers with a better understanding of not just soil characteristics, but how a soil type truly responds to the environment it is in. The relationship between seed and soil is critical as we continue toward our goal of higher productivity and profit potential for our growers."
Owens said collaborating with an agricultural leader like AgReliant is a tremendous opportunity for both companies and for growers.
"Growers will be able to use the functional maps to relate their responses to soil properties like plant available water, organic carbon content, clay content, the depth of water tables, native nutrient potential, cation exchange capacity and much more," he said. "This means that today's crop producers can know things like what varieties to use and how many seeds per acre to plant and where and how much nutrients to use that would work best for that particular crop. This agreement will help both growers and consumers."
The functional soil mapping technology will be available through the Advantage Acre platform's beta launch set for Feb. 8. To access this information, visit advantageacre.com and create an account. For more information, contact an AgReliant Genetics' brand seed sales representative in your area.
Technical programming of the Advantage Acre platform has been made possible through collaboration with Spensa Technologies of Purdue Research Park.
About AgReliant Genetics
Headquartered in Westfield, Indiana, AgReliant Genetics is an innovative seed company committed to delivering high-quality seed, providing exceptional service and creating consistent customer value. Created in 2000 as a joint venture between the international seed groups KWS and Lmagrain, AgReliant Genetics is ranked as one of the largest field seed companies in North America. AgReliant Genetics markets corn, soybean and alfalfa seed through its brands: AgriGold®, Eureka Seeds®, Golden Acres® Genetics, Great Lakes Hybrids®, LG Seeds®, PRIDE Seeds®, Producers Hybrids® and Wensman Seed®. The service marks and trademarks mentioned herein are registered trademarks of AgReliant Genetics or its affiliated entities.
About AgSoil Anaytics
Headquartered in West Lafayette, Indiana, AgSoil Analytics is a creative and applied research company committed to providing accurate soil functional responses at the resolution needed by end-users. Founded and created in 2015, AgSoil Analytics is focused on development and delivery of accurate soil maps and soil property predictions for all agricultural commodity crops.
Contacts: Samantha Bock, Corporate communications manager, Samantha.Bock@agreliantgenetics.com
Cynthia Sequin, Purdue Research Park, director of marketing and communications, firstname.lastname@example.org