Krannert, Veterinary Medicine offer management program for veterinarians

July 8, 2013  


WEST LAFAYETTE, Ind. — Purdue University's Krannert School of Management and College of Veterinary Medicine are teaming up to offer veterinarians and their staffs graduate-level business skills.

The Veterinary Practice Management Program (VPMP) provides 72 hours of instruction to help veterinary professionals manage the business side of their practices.

"Veterinarians and their staffs face an increasingly competitive business environment," said Willie Reed, dean of veterinary medicine. "Changes range from new and expensive advances in surgical equipment and medical treatments to practice consolidations, and pet superstores. VPMP is designed to help them meet these challenges."

The program is held at Purdue's West Lafayette campus. Courses draw upon Krannert faculty and resources as well as guest faculty selected for their academic credentials and experience in management.

"Krannert faculty and staff have designed VPMP for veterinarians, veterinary practice technicians and the practice team manager with business decision-making responsibility," said P. Christopher Earley, Krannert dean. "Our goal is to help the team improve profitability, gain a competitive advantage, and ensure long-term success."

The course is divided into four modules: human resource management, accounting management, marketing, and strategic thinking. Participants follow the modules in order. This allows them to implement ideas in their practices as they move through the program and interact with faculty from previous modules to discuss the progress they are making.

The program draws on more than 20 years of experience gained by Krannert faculty who previously offered veterinary management instruction through a program called the Veterinary Management Institute (VMI).  The new collaboration between Krannert and the College of Veterinary Medicine incorporates the strengths that were part of VMI, but targets a broader range of veterinary professionals and fosters more networking and interaction between colleagues, program faculty and alumni.

For more information, contact Cathy Garrison, senior program manager at Krannert Executive Education Programs at 765-494-1554 or email krannertexec@purdue.edu. More information also is available at http://www.purdue.edu/vpmp and through http://www.krannert.purdue.edu/programs/executive/certificate-programs/sponsored/VPMP/home.asp 

Writer: Judith Barra Austin, 765-494-2432, jbaustin@purdue.edu

Sources: Aldas Kriauciunas, Krannert executive director of executive education programs, 765-496-1860, akriauci@purdue.edu

Willie Reed, 765-494-7608, wreed@purdue.edu

P. Christopher Earley, 765-494-4366, pcearley@purdue.edu

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