January 31, 2013
Purdue introduces new social media policy
Purdue's new social media policy, which goes into effect Friday (Feb. 1), will help the University more effectively share its stories through increasingly popular new media.
The new policy, which can be read at www.purdue.edu/policies/information-technology/viic2.html, requires registration of each official Purdue social media account, including accounts of professional areas, offices, colleges, schools, organizations and other units. The registration page is at http://marketing.purdue.edu/jump/ec7e. Personal social media accounts are exempt from this policy.
"There are a lot of opportunities and benefits to using social media," says Martin Sickafoose, director of digital marketing. "With this policy, we hope to promote the effective and appropriate use of University-sponsored social media communication.”
Sickafoose says existing social media account administrators should review the policy and must register their accounts. Those creating new University-sponsored accounts should review the policy, register their accounts and read the online guide to social media, which can be found at https://marketing.purdue.edu/Toolkit/SocialMedia/.
The Executive Policy Review Group approved the policy in December. It applies to all Purdue campuses.