September 12, 2023
Purdue Global to showcase ‘This Is My Comeback’ campaign during Adweek’s Brandweek in Miami
WEST LAFAYETTE, Ind. – Purdue Global will join elite brands such as Snapchat, Google, Meta and others during Adweek’s Brandweek, scheduled now through Thursday (Sept. 14) in Miami.
As a Gold sponsor for Brandweek — and the only higher education brand sponsoring an event filled with business-to-consumer and business-to-business brands — Purdue Global, Purdue’s online university for working adults, will highlight the numerous stories used in the launch of its latest brand and marketing platform, “This Is My Comeback.”
Brandweek features more than 24 expert-led sessions, with more than 800 senior-level marketers and industry leaders slated to attend. Celebrities including actor Chris Hemsworth, who founded health and wellness tech brand Centr, and NBA All-Star, entrepreneur and philanthropist Carmelo Anthony will join brand experts from leading companies including UPS, the National Football League, The Coca-Cola Co., Lenovo, T-Mobile and Verizon to talk about strategies in growing brand relevance and loyalty.
R. Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, will be a Main Stage speaker Wednesday (Sept. 13) and will present “Future FWRD: Who Is the Future Marketer?” with Lola Bakare of be/co, Ross Simmonds of Foundation, and Adweek CEO Will Lee.
Braden also shares his thoughts and reflections of the work done to develop a new brand around Purdue Global in this piece, “How Purdue Global’s Latest Campaign Empowers Students To Make a Comeback.”
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