Boilermaker Fashion Showcase to bring exclusive gear, fan culture to Ross-Ade Stadium

WEST LAFAYETTE, Ind. — An upcoming Purdue football game will deliver a one-of-a-kind shopping experience — and no ticket is required to attend.

The Boilermaker Fashion Showcase on Friday, Oct. 16, is a premium, Purdue-branded shopping opportunity offering new and exclusive merchandise designed and curated with passionate Boilermaker fans in mind.

“We’re excited to create an innovative game-day shopping experience that brings the Purdue brand to life for our fans,” said Bailey Leffler, senior director of brand, partnerships and licensing. “By bringing together some of the top brands in our licensed portfolio in one place, we’re giving Boilermakers unique access to exclusive merchandise, limited offerings and products they may not find anywhere else. It’s a fresh approach to collegiate retail that showcases the creativity of our licensed partners while delivering the elevated, distinctive experiences our fans expect from the Purdue brand.”

The showcase will be held in Ross-Ade Stadium’s south end zone patio before and during the 8 p.m. game against Washington. The general public can attend from 5-6:15 p.m., and the event will be open exclusively for game attendees from 6:30 p.m. until the end of the third quarter.

“We couldn’t be more excited to bring this unique experience to game day at Ross-Ade,” said Chris Peludat, senior associate athletics director for marketing and fan experience. “Ross-Ade has one of the best atmospheres in college football, and this is another way to enhance that experience and give Boilermaker fans something special. Their support never wavers, and we’re excited to show our appreciation for their continued dedication to Purdue football.”

Officially licensed brands participating include:

• NIL Store
• Athlete’s Thread
• Collegiate Knitwear Designs
• Habits Collegiate
• Caitie G
• Left Grain
• Nickel & Suede
• Posh Play
• Section 103
• The Shop
• Swannies
• Topps
• Vianne Clothing
• Where I’m From

Fans also can snap photos with Purdue Pete and the Boilermaker spirit squad, meet Purdue basketball players for autograph signings, and see featured looks showcased live by models. Food and beverages will be available for purchase to round out the festive game-day atmosphere.

About Purdue University

Purdue University is a research institution ranked among the top 10 public universities in the United States. More than 111,000 students study at Purdue across multiple campuses, including more than 57,000 at our main campus locations in West Lafayette and Indianapolis. As a land-grant university committed to affordability and accessibility, Purdue’s main campus has frozen tuition 14 years in a row, enabling more students than ever to graduate debt-free.