Symposium to look at cultural factors in decision making
WEST LAFAYETTE, Ind. — The first Gavriel Salvendy International Symposium on Frontiers in Industrial Engineering will be April 23-24 at Purdue University.
The symposium will focus on "Cultural Factors in Decision Making and Action." Speakers will come from universities and businesses around the world. Registration for the event, which is open to the public, is $50.
During the symposium, to be held in Stewart Center, 14 speakers will discuss decision making and action, including the scientific basis of cross-cultural decision making and cross-cultural decision making in manufacturing, health care and energy.
William Rouse, professor in the School of Industrial and Systems Engineering and executive director of The Tennebaum Institute for Enterprise Transformation at Georgia Institute of Technology, will give the keynote address April 23 on "Cultures, Situations and Behaviors: Understanding Why People Do Not Behave As You Expect."
Other invited speakers include John Edwardson, CEO of CDW Corp.; David M. Upton of the University of Oxford, England; Pei-Luen Rau of Tsinghua University in China; Kathryn E. Flynn of Duke University Medical School; Agostino Villa of Politecnico di Torino in Italy; and Juan M. De Bedout of GE Global Research.
The symposium is being sponsored by Salvendy, who was a professor in Purdue's School of Industrial Engineering from 1971 until retiring in 2008. Salvendy, who also has been a professor at Tsinghua University, will give the April 23 dinner address on "A Personal Perspective on Cross-Cultural Decision Making."
Advance registration is required for the symposium. Registration and a complete agenda can be found at https://www.conf.purdue.edu/FRONTIERS
The School of Industrial Engineering will hold the symposium every three years on a key subject in frontiers in industrial engineering.
Writer: Judith Barra Austin, 765-494-2432, jbaustin@purdue.edu
Source: Robert Proctor, symposium chairman, 765-494-0784, proctor@purdue.edu