Master’s student Maria Celeste Ortez, mentored by Dr Ariana Torres, evaluated the economics of incorporating cut sunflowers into diversified specialty-crop operations using the Purdue HortCalculator framework. Under the study’s baseline assumptions, a 1,000-ft² sunflower planting generated $4,760 in gross revenue and $629 in net returns, with profitability highly sensitive to marketable yield and price. The analysis demonstrates how breakeven and sensitivity analyses can support informed crop diversification, pricing, and market-planning decisions for cut flower growers.