Dr. Ariana Torres published a paper titled Personal values, motivations and food safety concerns for melon consumers in Indiana US farmers markets in the British Food Journal. The paper introduces an innovative integrated model to better understand the relationship between melons’ attributes, the consequences of their consumption and the personal values that guided consumers’ buying decision-making processes, alongside aspects related to food safety. Link: https://www.emerald.com/insight/content/doi/10.1108/bfj-05-2024-0543/full/html