The International Food and Agribusiness Management Association conference in Christchurch, New Zealand (June 17-22) facilitated a powerful connection between industry and academia, driving innovation and sustainability in the food and agribusiness sector. Two HLA graduate students were able to showcase their groundbreaking research to a global audience.
Camila Ulloa, member of the Torres’ Lab, presented “Profiling the US market for salad mixes through the lens of environmental preferences,” unveiling the influential role of market segmentation in shaping consumer behavior toward sustainability. By analyzing demographics, market preferences, characteristics, and environmental perceptions, her research highlights the significance of tailoring strategies to specific market segments. These insights drive eco-conscious practices in the food industry, fostering a greener future and meeting the evolving demands of environmentally conscious consumers.
Katherine Pivaral presented her ongoing research, “Markets for diversifying agriculture: case studies in US Corn Belt”. She shed light on the importance of diversifying the agricultural landscape in the region. Through stakeholder interviews, she highlighted key stakeholders’ perspectives about peas, oats, and wheat. By understanding the value chain and exploring value-added practices, the study aims to improve market access and sustainability.