This module discusses ways in which Purdue, IN-Mac, and WHIN can support companies with technical resources, business processes, and optimizing data use. Technical support can help them in areas where they independently do not have the resources or expertise for improvement. Business process support can help them control processes, control costs, and overall maximize productivity to compete in the global market. Lastly, Purdue, IN-Mac and WHIN can support how can they use data effectively to be more efficient and less wasteful.