The Science of Buying Local – HLA Happenings

The Science of Buying Local

The Purdue Farmers Market — celebrating its 10th year this May — is one of 8,761 farmers markets in the U.S. Department of Agriculture (USDA) database, a testament to the surge in demand for local products over the last 10 to 15 years. Community-supported agriculture organizations, farm-to-table restaurants and even grocery chains are marketing local ingredients.

“Consumers want that proximity,” says Ariana Torres, assistant professor in horticulture and landscape architecture and agricultural economics. “The closer you are, that produce is harvested at the peak of ripening, instead of green when it’s imported from other states or countries. This makes the produce fresher and more flavorful and sometimes preserves nutrients. That’s why most crops have a price premium for being local.”

Tunnel vision

In response to local food demand, many farmers have diversified what they grow, which has dramatically increased the use of high tunnels. Also known as hoop houses, they are constructed by covering a frame of arched metal ribs with plastic sheeting. From 2005 to 2015, more than 10,000 new high tunnels were constructed in the U.S., largely due to a funding initiative from the USDA’s Natural Resources Conservation Service.

You can find them on the periphery of large Indiana corn and soybean operations, packed sky-high with trellised tomatoes, cucumbers and peppers. You can find them on for-profit urban farms growing peppers for subscription boxes. Retired hobbyists and young beginners — demographic groups who weren’t farming 10 years ago — spend hours pruning and harvesting each morning while it’s still cool.

By using solar heat and natural cooling, high tunnels create a more controlled growing environment that protects crops from extreme weather. This extends the growing season and increases yield for high-value crops such as tomatoes and cucumbers, which are then sold directly to consumers at a premium price.

High tunnels are more affordable for local growers than temperature-controlled greenhouses. However, the hybrid environment poses unique production challenges. “Sometimes a high tunnel has the benefits of growing in the field. Sometimes it has the benefits of a greenhouse. Sometimes it’s worse than both of those environments,” says Laura Ingwell, assistant professor of entomology.

The shift to local production happened so quickly that science is still trying to catch up, including identifying sustainable ways to control pests, maintain soil health and compete in the local marketplace.

“These local food systems have value,” says Lori Hoagland, associate professor of horticulture and landscape architecture, “but now scientists are asking, ‘How do we catch up local production practices to be more sustainable?'”

Natural predators

Ingwell and Ian Kaplan, professor of entomology, are performing some of the first studies on ways to control pests in high tunnels.

Popular belief held that pest levels in high tunnels may be lower than in the field. “We found the opposite,” says Kaplan, who was recently awarded the 2019 Agricultural Research Award from the College of Agriculture. Pest populations are higher in high tunnels, as pests enter and establish themselves when the sidewalls are open to prevent crops from overheating. The result: more pesticides are needed, which is problematic in an enclosed space with labor-intensive crops.

 “The more diverse the landscape is,” Ingwell says, “the harder it is for things like pests and pathogens to navigate.”

Belowground diversity is just as important. “Now we are looking at how the diversity of microbes in soil impact a plant’s resistance to pests aboveground,” Kaplan says.

Microbe nation

That’s where Hoagland’s work comes in. She studies the challenges of local production pertaining to soil health and quality — which is crucial for profits, but also for the health of plants, consumers and the environment.

“Soil is something that was built up over thousands of years, and within any given soil, there is an entire ecosystem of microbes that are responsible for cycling nutrients and fighting pathogens,” Hoagland says. “Any time you start cultivating soil, you are burning up some of those resources.”

The intense cultivation of high-tunnel soil degrades its quality. Field crops can be rotated, but most high tunnels are fixed, with incentive to plant the same high-value crops repeatedly. Higher production also means that plants need more soil nutrients.

“You can keep putting fertilizers down there as a temporary fix,” Hoagland says, “but the soil will keep sliding in quality.” Using commercial fertilizers and animal manures can cause nitrogen or phosphorus to escape into the atmosphere, contaminating air and water quality, or build up in soil, causing imbalances in plant uptake of other essential nutrients.

Hoagland’s work has shown that degraded soil also makes plants more susceptible to pathogens, which can compromise plant health and even make soils and plants more susceptible to pathogens that cause gastrointestinal illnesses in humans. She is trying to overcome these challenges by developing new ways to manage soil health. In a three-year study of soil in high tunnels, she found that including green manure fertilizers (dehydrated plant materials or cover crops that are tilled under) was effective in increasing microbial activity to maintain soil and plant health. Hoagland is also collaborating with breeders to develop new plant varieties that are better adapted to local production systems.

Trust for sale

“Why would a farmer invest in a high tunnel? Why would a farmer start canning? Why would a farmer grow multiple crops? Every question that I look into,” Torres says, “the answer is the market.” Her research aims to promote economic sustainability for specialty crop growers.

When you buy from a local farmer, Torres explains, you are buying freshness, quality and trust. Her research shows that growers selling directly to consumers are less likely to certify as USDA organic, since the trust and transparency created by this relationship commands a similar price premium.

To help growers determine a premium price in their area, Torres is currently collecting data and establishing long-term pricing reports for Indiana’s farmers markets. These benchmarks help growers develop market strategies for particular seasons and crops.

Options for everyone

Despite dramatic increases, local food production still represents a small share of the national food supply. Not everyone can afford to pay $4 per pound for local tomatoes, and population growth is creating increased demand for affordable food.

“The local food market trend, in my eyes, created two trends: small, diversified farmers aiming to reach those premium local markets, and big farmers becoming even bigger to fit markets for people who just want a fresh tomato for the best price,” Torres says. “If you sell locally, you will get price premiums; if you sell nationally via wholesale, you make money on volume.”

This diversity in agricultural production gives consumers more choices based on their priorities and pocketbook. “Everyone is winning,” Torres says.

 

External Link: The Science of Buying Local

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