Persuasion and Presence for Program and Project Managers

Provided by: edX

You will learn about the rhetorical triangle and how to use it to craft persuasive communications. Social media and online collaboration tools require new ways of establishing your presence and generating trust between you and your audience. You will also learn how to create an emotional impact even through text messages and emails.

Course Objectives:

  • Explain the rhetorical triad and its use in persuasion
  • Establish a compelling and trustworthy presence (ethos)
  • Create spoken and written messages with emotional impact to build understanding
  • Develop psychological safety within your project team and with stakeholders.

Recommended Background

  • Recommended for incoming and current program managers at all levels.

Course ID


Skill Focus

Smart People


University of Maryland, College Park & University System of Maryland

Employee Type

Leadership, Change leaders

Method of Delivery


Estimated Effort

25 hrs


Audit Free

Certification is paid for $ 199.00 ; Full financial aid available for certification