Marketing Analytics

Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI). In this course, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for: customer relationship management; market segmentation; value creation; communication; monetization etc.


Course Objectives:

  • Demand forecasting using customer-base models and statistical approaches
  • Market segmentation methods and best practices for identifying potential customer segments and focused targeting
  • Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
  • Factors to consider while designing and introducing new products to the market
  • Calculating Optimal Pricing for products and services to get the best ROI
  • Assessing Marketing ROI for making better and data-driven decisions.


Recommended Background

  • Recommended for individuals heading towards a career in data science / currently in a business data analyst/ data scientist role.
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Course ID

ED132

Skill Focus

Smart Technology

Instructor(s)

Columbia University

Employee Type

New applicants, Leadership

Method of Delivery

Digital

Estimated Effort

120 hrs

Cost

Audit Free


Certification is paid for $ 149.00 ; Full financial aid available for certification