Marketing Management

Provided by: edX

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value. You will learn how marketing serves as a key element within an organization’s strategy.

Course Objectives:

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion.

Recommended Background

  • Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.

Course ID


Skill Focus

Smart Business


Indian Institute of Management, Bombay

Employee Type

Leadership, Change leaders

Method of Delivery


Estimated Effort

36 hrs


Audit Free

Certification is paid for $ 150.00 ; Full financial aid available for certification