edX In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value. You will learn how marketing serves as a key element within an organization’s strategy.
Course Objectives:
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion.
Recommended Background
- Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.
Course ID
ED102
Skill Focus
Beginner
Instructor(s)
edX
Employee Type
Leadership, Change leaders
Method of Delivery
Online
Estimated Effort
36 hrs
Cost
Contact for Pricing
Certification is paid for $ 150.00 ; Full financial aid available for certification