Customer Centric Innovation

Provided by: edX

Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Course Objectives:

  • The nature of successful innovation processes
  • How to manage the “fuzzy” Frontend of Innovation from opportunity
  • recognition to concept validation
  • How to transfer trends and insights from the external environment into your business
  • How to understand what customers really want by identifying latent needs.

Recommended Background

  • Recommended for individuals wanting to improve their career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager.

Course ID


Skill Focus

Smart Business


RWTH Aachen University

Employee Type

Leadership, Change leaders

Method of Delivery


Estimated Effort

48 hrs


Audit Free

Certification is paid for $ 199.00 ; Full financial aid available for certification