Marketing Analytics: Price and Promotion Analytics

Provided by: edX

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization. You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

Course Objectives:

  • Price Analytics
  • Promotion Analytics
  • How to allocate marketing budgets over multiple campaigns. Exclusive Content for Verified Learners: Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know. Exclusive discussions just for verified learners on the use of R in analytics.

Recommended Background

  • Recommended for individuals handling or interested towards a career in market strategy / business analytics in marketing.

Course ID


Skill Focus

Smart Business


University of California, Berkeley

Employee Type

New Applicants, Operations teams

Method of Delivery


Estimated Effort

30 hrs


Audit Free

Certification is paid for $ 249.00 ; Full financial aid available for certification