edX In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization. You will also learn how to select prices to maximize profits or fulfill other specific company objectives.
Course Objectives:
- Price Analytics
- Promotion Analytics
- How to allocate marketing budgets over multiple campaigns. Exclusive Content for Verified Learners: Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know. Exclusive discussions just for verified learners on the use of R in analytics.
Recommended Background
- Recommended for individuals handling or interested towards a career in market strategy / business analytics in marketing.
Course ID
ED030
Skill Focus
Smart Business
Instructor(s)
University of California, Berkeley
Employee Type
New Applicants, Operations teams
Method of Delivery
Digital
Estimated Effort
30 hrs
Cost
Audit Free
Certification is paid for $ 249.00 ; Full financial aid available for certification