Leadership Through Marketing

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers.


Course Objectives:

  • To identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.


Recommended Background

  • Recommended for new and experienced leaders and managers at all levels
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Course ID

CA205

Skill Focus

Smart People

Instructor(s)

NorthWestern University

Employee Type

Leadership, Change leaders, 1st level Supervisor

Method of Delivery

Digital

Estimated Effort

10 hrs

Cost

33.25$/month


Can audit for free (no certification); Full Financial Aid Available for Certification