Leadership Communication for Maximum Impact: Storytelling

Provided by: Coursera

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success.

Course Objectives:

  • To help leaders find their own story through personal branding
  • develop storytelling success with all constituencies
  • initiate an effective voice for crisis
  • interact well through social and third party media
  • and communicate a vision for innovation.

Recommended Background

  • Recommended for new and experienced leaders and managers at all levels

Course ID


Skill Focus

Smart People


NorthWestern University

Employee Type

Leadership, Change leaders, 1st level Supervisor

Method of Delivery


Estimated Effort

5 hrs



Can audit for free (no certification); Full Financial Aid Available for Certification