Introduction to Marketing

Provided by: Coursera

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.


Course Objectives:

  • To cover three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.


Recommended Background

  • Recommended for Marketing Professionals

Course ID

CA156

Skill Focus

Beginner

Instructor(s)

Coursera

Employee Type

Leadership, Change Leaders,New Applicants

Method of Delivery

Online

Estimated Effort

10 hrs

Cost

Contact for Pricing


Can audit for free (no certification); Full Financial Aid Available for Certification