Introduction to Marketing

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.


Course Objectives:

  • To cover three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.


Recommended Background

  • Recommended for Marketing Professionals
Register Now

Course ID

CA156

Skill Focus

Smart Business

Instructor(s)

University of Pennsylvania

Employee Type

Leadership, Change Leaders,New Applicants

Method of Delivery

Digital

Estimated Effort

10 hrs

Cost

33.25$/month


Can audit for free (no certification); Full Financial Aid Available for Certification