Coursera Understanding who your customers are and what they need and want is at the heart of successful marketing strategies.
Course Objectives:
- To explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
Recommended Background
- Recommended for new and experienced business leaders,managers at all levels.
Course ID
CA141
Skill Focus
Smart Business
Instructor(s)
IESE Business School
Employee Type
Leadership, Change leaders
Method of Delivery
Digital
Estimated Effort
9 hrs
Cost
33.25$/month
Can audit for free (no certification); Full Financial Aid Available for Certification