Marketing: Customer Needs and Wants

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies.

Course Objectives:

  • To explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Recommended Background

  • Recommended for new and experienced business leaders,managers at all levels.
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Course ID


Skill Focus

Smart Business


IESE Business School

Employee Type

Leadership, Change leaders

Method of Delivery


Estimated Effort

9 hrs



Can audit for free (no certification); Full Financial Aid Available for Certification