Business Analytics Capstone

Provided by: Coursera

The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook.

Course Objectives:

  • To ask the right questions of the data, and know how to use data effectively to address business challenges of your own. The Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators.

Recommended Background

  • Recommended for individuals heading towards a career in data science / currently in a business data analyst/ data scientist role.

Course ID


Skill Focus

Smart Technology


University of Pennsylvania

Employee Type

New applicants, Leadership

Method of Delivery


Estimated Effort

17 hrs



Can audit for free (no certification); Full Financial Aid Available for Certification