Online Product Management: Modern Fundamentals

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly Online, you might update it several times a day.