Digital Product Management: Modern Fundamentals

Provided by: Coursera

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.

Course Objectives:

  • To Create the actionable focus to successfully manage your product, Focus using modern product management methods,Manage new products and explore new product ideas, Manage and amplify existing products.

Recommended Background

  • Recommended for individuals wanting to improve their career qualifications as Product Manager , General Manager, involved in Product development

Course ID


Skill Focus

Smart People


University of Virginia

Employee Type

Leadership, Change Leaders

Method of Delivery


Estimated Effort

11 hrs



Can audit for free (no certification); Full Financial Aid Available for Certification