Digital Product Management: Modern Fundamentals

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.


Course Objectives:

  • To Create the actionable focus to successfully manage your product, Focus using modern product management methods,Manage new products and explore new product ideas, Manage and amplify existing products.


Recommended Background

  • Recommended for individuals wanting to improve their career qualifications as Product Manager , General Manager, involved in Product development
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Course ID

CA115

Skill Focus

Smart People

Instructor(s)

University of Virginia

Employee Type

Leadership, Change Leaders

Method of Delivery

Digital

Estimated Effort

11 hrs

Cost

33.25$/month


Can audit for free (no certification); Full Financial Aid Available for Certification