Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day.
- To Create the actionable focus to successfully manage your product, Focus using modern product management methods,Manage new products and explore new product ideas, Manage and amplify existing products.
- Recommended for individuals wanting to improve their career qualifications as Product Manager , General Manager, involved in Product development
University of Virginia
Leadership, Change Leaders
Method of Delivery
Can audit for free (no certification); Full Financial Aid Available for Certification