Strategic Management of Innovation

Provided by: Coursera

This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies.

Course Objectives:

  • Learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry.

Recommended Background

  • Recommended for individuals wanting to improve their career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager, entrepreneurs,Innovators

Course ID


Skill Focus

Smart Business


HEC Paris

Employee Type

Leadership, Change leaders

Method of Delivery


Estimated Effort

21 hrs


$ 79/month

Can audit for free (no certification); Full Financial Aid Available for Certification