Strategy Formulation

Provided by: Coursera

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.

Course Objectives:

  • To Identify why a strong strategy is essential for the future business success & to Formulate a business strategy that suits the needs and visions of your organization
  • To Explain why managers too often formulate sub-optimal strategies
  • & finally Extrapolate measures to optimize current business strategies.

Recommended Background

  • Recommended for individuals preparing for leading positions in Business Development , Strategy and General Management and of course as an Entrepreneur.

Course ID


Skill Focus

Smart Business


Copenhagen Business School

Employee Type

Leadership, Change Leaders, Operations Team

Method of Delivery


Estimated Effort

10 hrs


$ 49/month

Can audit for free (no certification); Full Financial Aid Available for Certification