Strategic Management

Provided by: Coursera

This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.

Course Objectives:

  • To understand importance of strategy, avoiding old,tired ideas
  • changes in strategy due to advancing technology & Globalization.

Recommended Background

  • Recommended for individuals preparing for leading positions in Business Development , Strategy and General Management and of course as an Entrepreneur.

Course ID


Skill Focus

Smart Business


Copenhagen Business School

Employee Type

Leadership, Change Leaders, Operations Team

Method of Delivery


Estimated Effort

9 hrs


$ 49/month

Can audit for free (no certification); Full Financial Aid Available for Certification