Coursera In this course, you will complete a more detailed analysis of the Marketing Mix elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Course Objectives:
- To learn what are channels of distribution, different pricing models, Marketing Communication, Consumer Behavior
Recommended Background
- Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.
Course ID
CA030
Skill Focus
Smart Business
Instructor(s)
University of Illinois at Urbana-Champaign
Employee Type
Leadership, Change leaders, New Applicants
Method of Delivery
Digital
Estimated Effort
15 hrs
Cost
$ 49/month
Can audit for free (no certification); Full Financial Aid Available for Certification