Marketing Management II

Provided by: Coursera

In this course, you will complete a more detailed analysis of the Marketing Mix elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.

Course Objectives:

  • To learn what are channels of distribution, different pricing models, Marketing Communication, Consumer Behavior

Recommended Background

  • Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.

Course ID


Skill Focus

Smart Business


University of Illinois at Urbana-Champaign

Employee Type

Leadership, Change leaders, New Applicants

Method of Delivery


Estimated Effort

15 hrs


$ 49/month

Can audit for free (no certification); Full Financial Aid Available for Certification