Marketing Management II

In this course, you will complete a more detailed analysis of the Marketing Mix elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.


Course Objectives:

  • To learn what are channels of distribution, different pricing models, Marketing Communication, Consumer Behavior


Recommended Background

  • Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.
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Course ID

CA030

Skill Focus

Smart Business

Instructor(s)

University of Illinois at Urbana-Champaign

Employee Type

Leadership, Change leaders, New Applicants

Method of Delivery

Digital

Estimated Effort

15 hrs

Cost

$ 49/month


Can audit for free (no certification); Full Financial Aid Available for Certification