Coursera In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will also learn the major elements of the marketing mix
Course Objectives:
- To define marketing & how the interaction between marketing mix elements create value. Also evaluate brand extensions & determine different analytical frameworks.
Recommended Background
- Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.
Course ID
CA029
Skill Focus
Beginner
Instructor(s)
Coursera
Employee Type
Leadership, Change leaders, New Applicants
Method of Delivery
Online
Estimated Effort
12 hrs
Cost
Contact for Pricing
Can audit for free (no certification); Full Financial Aid Available for Certification