Marketing Management I

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will also learn the major elements of the marketing mix


Course Objectives:

  • To define marketing & how the interaction between marketing mix elements create value. Also evaluate brand extensions & determine different analytical frameworks.


Recommended Background

  • Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.
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Course ID

CA029

Skill Focus

Smart Business

Instructor(s)

University of Illinois at Urbana-Champaign

Employee Type

Leadership, Change leaders, New Applicants

Method of Delivery

Digital

Estimated Effort

12 hrs

Cost

$ 49/month


Can audit for free (no certification); Full Financial Aid Available for Certification