Marketing Management I

Provided by: Coursera

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will also learn the major elements of the marketing mix

Course Objectives:

  • To define marketing & how the interaction between marketing mix elements create value. Also evaluate brand extensions & determine different analytical frameworks.

Recommended Background

  • Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.

Course ID


Skill Focus

Smart Business


University of Illinois at Urbana-Champaign

Employee Type

Leadership, Change leaders, New Applicants

Method of Delivery


Estimated Effort

12 hrs


$ 49/month

Can audit for free (no certification); Full Financial Aid Available for Certification