In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will also learn the major elements of the marketing mix
- To define marketing & how the interaction between marketing mix elements create value. Also evaluate brand extensions & determine different analytical frameworks.
- Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.
University of Illinois at Urbana-Champaign
Leadership, Change leaders, New Applicants
Method of Delivery
Can audit for free (no certification); Full Financial Aid Available for Certification