Coursera In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will also learn the major elements of the marketing mix
Course Objectives:
- To define marketing & how the interaction between marketing mix elements create value. Also evaluate brand extensions & determine different analytical frameworks.
Recommended Background
- Recommended for individuals handling or interested towards a career in market strategy / analytics in marketing.
Course ID
CA029
Skill Focus
Smart Business
Instructor(s)
University of Illinois at Urbana-Champaign
Employee Type
Leadership, Change leaders, New Applicants
Method of Delivery
Digital
Estimated Effort
12 hrs
Cost
$ 49/month
Can audit for free (no certification); Full Financial Aid Available for Certification