Foundations of Business Strategy

Provided by: Coursera

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation

Course Objectives:

  • To explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.

Recommended Background

  • Recommended for leaders, management professionals

Course ID


Skill Focus

Smart Business


University of Virginia

Employee Type

Leadership, Change leaders

Method of Delivery


Estimated Effort

9 hrs


$ 79/month

Can audit for free (no certification); Full Financial Aid Available for Certification