Best Practices in Sustainability Marketing

How should you be marketing your products to the fastest growing market of sustainability? Are you promoting within the FTC’s Green Guide rules? Purdue MEP Program will present an intro to the topic of Sustainability Marketing.We will discuss why and how your company should be specifically talking about the green aspects of your products, the market growth in this area, and what FTC rules you should know about before making claims about how green your products are. If you aren’t already talking about how sustainable your product is, you will be soon!


Course Objectives:

  • Learn what is Greenwashing, Existing Green Guide rules,New revisions to Green Guides & Market growth potential for sustainability.


Recommended Background

  • Recommended for Marketing professionals
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Course ID

99999986

Skill Focus

Smart Business

Instructor(s)

Purdue University MEP

Employee Type

Leadership, Change Leaders, 1st Level Supervisor

Method of Delivery

Face to Face

Estimated Effort

4 hours

Cost

Negotiable