Legacy Course Catalog
BUS M415 - Advertising And Promotion Management
Effectivity: | 08/18/2001 - 05/04/2003 @ IU Technology Statewide |
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Credits: | 3 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | Adv & Prom Mgmt |
Description: | Basic advertising and sales-promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures. |
Department: | Iupui Courses |
Credit By Exam: | NO |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.