Legacy Course Catalog
BUS M301 - Introduction To Marketing Management
| Effectivity: | 08/18/2001 - 08/16/2004 @ IU Technology Statewide |
|---|---|
| Credits: | 1.5 to 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Intro To Mkt Mgt |
| Description: | Part of the integrative core, along with BUS F301 and BUS P301. Marketing planning and decision making examined from firm's and consumer's points of view; marketing concept and its companywide implications; integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy and implementation. |
| Department: | Iupui Courses |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
