Legacy Course Catalog
MGMT 428 - Advertising Management
Effectivity: | 08/27/2001 - 08/05/2005 @ Purdue Calumet Traditional |
---|---|
Credits: | 3 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | Advertising Management |
Description: | Provides an understanding and evaluation of the advertising function within the modern business environment. Covers history; advertising and the promotional mix; the advertising as a vital communication tool. |
Department: | Management |
Credit By Exam: | NO |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.