Legacy Course Catalog
AGEC 426 - Marketing Management Of Agricultural Business
| Effectivity: | 08/20/2001 - 08/01/2008 @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr |
| Short Title: | Mkt Mgt Agr Bus |
| Description: | A study of the major types of marketing strategy decisions that must be made by agribusiness firms, including target market selection; marketing research; sales forecasting; product policies; distribution channels; pricing, advertising, and personal selling; and marketing control. |
| School: | Agriculture |
| Department: | Agricultural Economics |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
