Legacy Course Catalog
MGMT 622 - Marketing Strategy
Effectivity: | 08/27/2001 - 05/10/2003 @ Purdue Calumet Traditional |
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Credits: | 3 or 4 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | Marketing Strategy |
Description: | A managerial orientation to decision making in organizations dealing directly with mass consumer markets is provided. Important insights from the behavioral sciences are considered in light of decision objectives to develop capability in creation and management of consumer-oriented marketing campaigns. |
Department: | Management |
Credit By Exam: | YES |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.