Legacy Course Catalog
MGMT 637 - Marketing Communications
| Effectivity: | 05/12/2003 - Fall 2007 *** @ Purdue Calumet Traditional |
|---|---|
| Credits: | 2 to 4 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr |
| Short Title: | Marketing Communicatns |
| Description: | Familiarizes students with two critical means of marketing communications: advertising and sales promotion. Provides knowledge that will help students make effective marketing communications decisions, either as a brand/product manager, advertising agency executive, or sales manager. |
| Department: | Management |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
