Legacy Course Catalog
COM 430 - Broadcast Sales
Effectivity: | 08/27/2001 - 12/14/2002 @ Purdue Calumet Traditional |
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Credits: | 3 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | Broadcast Sales |
Description: | An examination of broadcasting time sales incorporating the study of the meaning and use of rating data, rate cards and advertising practices. Fund raising in public broadcasting will also be examined. Special emphasis on the use of sales tools and techniques. |
Department: | Communication And Creative Arts |
Credit By Exam: | YES |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.