Legacy Course Catalog
BUS M420 - New Product Management
Effectivity: | 08/20/2001 - Fall 2007 *** @ IU Fort Wayne Traditional |
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Credits: | 3 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | New Product Management |
Description: | This course covers the marketing of new products from idea generation through commercialization. Emphasis is on creativity, while at the same time discussing the practical aspects of marketing management necessary to improve the product's probability of success. |
Department: | Business & Economics |
Credit By Exam: | NO |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.