Legacy Course Catalog
BUS M415 - Advertising And Promotion Management
| Effectivity: | 08/20/2001 - Fall 2007 *** @ IU Fort Wayne Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr sum |
| Short Title: | Adv & Prom Mgt |
| Description: | Basic concepts applicable to the use of advertising and sales promotion. Addresses the overall planning, management, and integration of the firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications as they may relate to different cultures. |
| Department: | Business & Economics |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
