Legacy Course Catalog

CSR 417 - Relationship Selling

Effectivity: 01/07/2008 - Fall 2007 *** @ Purdue West Lafayette Traditional
Credits: 3
Instructional Types: Lec
Usually Offered: spr
Short Title: Relationalship Selling
Description: An introduction to relationship selling, with emphasis on the knowledge and skills needed for working in long-term partnerships with business customers. Topics include negotiation, building trust, managing customer retention, power/influence strategies, consultative selling, and ethical considerations. Case studies are discussed. Students receive hands-on experience through participation in an account management simulation and role-played situations.
School: Consumer And Family Sciences
Department: Consumer Sciences And Retailing
Credit By Exam: NO
Repeatable Flag: NO
Temporary Flag: NO
Full Time Privilege Flag: NO
Honors Flag: NO
Variable Title Flag: NO

Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.

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