Legacy Course Catalog
MGMT 428 - Advertising Management
Effectivity: | 08/29/2005 - Fall 2007 *** @ Purdue Calumet Traditional |
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Credits: | 3 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | Advertising Management |
Description: | This course provides an understanding and evaluation of the advertising function within the modern business environment. The course covers history, advertising and the promotional mix, and advertising as a vital communication tool. |
Department: | Management |
Credit By Exam: | NO |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.