Legacy Course Catalog
HTM 631 - Strategic Marketing in Hospitality And Tourism
| Effectivity: |
01/10/2005 - Fall 2007 *** @ Purdue West Lafayette Traditional |
| Credits: |
3 |
| Instructional Types: |
Lec |
| Usually Offered: |
spr |
| Short Title: |
Strat Marketing In HT |
| Description: |
Evaluates the role of marketing strategy within overall corporate strategic planning. Segmentation theory, brand segmentation, niche marketing, program life cycles, and positioning approaches are discussed. Emerging concepts, such as visioning, relationship marketing, strategic alliances, and database marketing are studied. Prerequisite: HTM 53100. |
| School: |
College Of Consumer And Family Sciences |
| Department: |
Dept Of Hospitality & Tourism Management |
| Credit By Exam: |
NO |
| Repeatable Flag: |
NO |
| Temporary Flag: |
NO |
| Full Time Privilege Flag: |
NO |
| Honors Flag: |
NO |
| Variable Title Flag: |
NO |
| Predecessors: |
| HTM 656 |
05/19/2003 - 12/18/2004 @ Purdue West Lafayette Traditional |
|
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
