Legacy Course Catalog
MGMT 628 - Survey Of Marketing Theory
| Effectivity: | 05/19/2003 - 12/16/2006 @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal |
| Short Title: | Survey Market Theory |
| Description: | Survey of the development of marketing thought in historical and current literature. Focus on conceptual content and implications for theoretical and applied marketing research. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | YES |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
