Legacy Course Catalog
GBM 425 - Sports Marketing
| Effectivity: | 08/25/2003 - Fall 2007 *** @ Purdue North Central Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr |
| Short Title: | Sports Marketing |
| Description: | This seminar is designed to introduce students to the complex and diverse nature of sports marketing. A framework will be presented to help explain and organize the strategic sports marketing process. Students will explore not only major league/professional sports marketing, but also minor league, collegiate, and recreational levels of the field. The student will gain an appreciation for the growing popularity of women's sports and the globalization of sports. |
| School: | Professional Studies Division |
| Department: | Academic Business Department S&W |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
