Legacy Course Catalog
COM 256K - Introduction To Advertising
| Effectivity: | 05/14/2007 - 08/03/2007 @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | sum |
| Short Title: | Intro To Advertising |
| Description: | An analysis of commercial persuasion from colonial times to the era of mass communication. The course examines the structure of advertising messages, how they are adapted to specific audiences, and the social settings in which they occur. |
| School: | College Of Liberal Arts |
| Department: | Communication |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | YES |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
