Legacy Course Catalog
GBM 385 - Consumer Behavior
| Effectivity: | 08/21/2006 - 12/15/2006 @ Purdue North Central Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Ind Lec |
| Usually Offered: | fal spr |
| Short Title: | Consumer Behavior |
| Description: | An interdisciplinary survey of consumer behavior theory focused on psychological, sociological, and cultural influences on consumer choice and use of products and services. Topics include personality, societal influences, information processing, information search, product choice, purchase, and postpurchase activities. Applications to promotion, product design, distribution, pricing, and segmentation strategies are also emphasized. |
| School: | Professional Studies Division |
| Department: | Academic Business Department S&W |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
