Legacy Course Catalog
MGMT 520 - Pricing Strategy And Analysis
| Effectivity: | 08/21/2006 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 |
| Instructional Types: | Lec |
| Usually Offered: | fal |
| Short Title: | Pricing Strat & Anlys |
| Description: | Builds on the introductory courses in marketing management. Enables students to formulate a systematic framework for approaching the problem of pricing a product, and more generally, a product line. The concepts and analytical methods necessary to develop such a framework are explored and incorporate marketing, economic, psychological, and organizational factors that influence pricing decisions, as well as competitive and legal aspects. Topics covered include value pricing, dynamic pricing, segmented pricing and price discrimination, bundling and multi-part tariffs, sales promotions, and pricing to the distribution channel. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Registration Approval Type: | Department |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
