Legacy Course Catalog
GBM 381 - Principles Of Advertising
| Effectivity: | 08/20/2001 - 05/04/2007 @ Purdue North Central Traditional |
|---|---|
| Credits: | 3 |
| Instructional Types: | Lec |
| Usually Offered: | fal |
| Short Title: | Princ Of Advertising |
| Description: | Provides an understanding and evaluation of the advertising function within the modern business environment. Strategic advertising planning emphasizes the design, management, and integration of a firm's promotional strategy. Course covers history of advertising; the advertising agency; budgeting; advertising media including: print, broadcast, outdoor, specialty, and nonmedia; and the role of advertising in the marketing mix. |
| School: | Professional Studies Division |
| Department: | Academic Business Department S&W |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
