Legacy Course Catalog
GBM 329 - Principles Of Marketing
Effectivity: | 08/20/2001 - Fall 2007 *** @ Purdue North Central Traditional |
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Credits: | 3 |
Instructional Types: | Lec |
Usually Offered: | fal spr sum |
Short Title: | Princ Mktg |
Description: | Overview of marketing for all undergraduates designed to give a basic understanding of the principles of marketing and the operation of our marketing system. Marketing decision-making will explore the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
School: | Professional Studies Division |
Department: | Academic Business Department S&W |
Credit By Exam: | YES |
Repeatable Flag: | NO |
Temporary Flag: | NO |
Full Time Privilege Flag: | NO |
Honors Flag: | NO |
Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.