Legacy Course Catalog
MGMT 525 - Marketing Engineering
| Effectivity: | 08/20/2007 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 |
| Instructional Types: | Lec |
| Usually Offered: | fal spr |
| Short Title: | Marketing Engineering |
| Description: | Deals with concepts, methods, and applications of decision modeling to address such marketing issues as segmentation, target market selection, new product forecasting, positioning, and resource allocation. Provides skills to translate conceptual understanding into specific operational plans-a skill in increasing demand in organizations today. Using market simulations and related exercises tied to PC-based computer software, students will develop marketing strategy and plans in various decision contexts. |
| School: | School Of Management |
| Department: | School Of Management - Adm & Instr |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Registration Approval Type: | Department |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
