Legacy Course Catalog
PHAD 482 - Marketing Pharmaceutical Products
| Effectivity: | 05/13/2002 - Fall 2007 *** @ Purdue West Lafayette Traditional |
|---|---|
| Credits: | 2 |
| Instructional Types: | Lec |
| Usually Offered: | fal |
| Short Title: | Pharmacy Marketing |
| Description: | Examination of the channels of distribution for pharmaceutical products, including research-intensive and generic manufacturers, drug wholesalers, independent and chain community pharmacies, non-pharmacy retailers, prescription benefit managers, and third-party payers. Areas of special emphasis include new product development, product distribution, advertising and promotion, Rx-to-OTC switching, and product pricing and payment policies. |
| School: | School Of Pharmacy And Pharmacal Sciences |
| Department: | Department Of Pharmacy Practice |
| Credit By Exam: | NO |
| Repeatable Flag: | NO |
| Temporary Flag: | NO |
| Full Time Privilege Flag: | NO |
| Honors Flag: | NO |
| Variable Title Flag: | NO |
Fall 2007 *** indicates the course was still an active course and was transferred to the Banner Catalog effective Spring 2008. This course was not expired Fall 2007.
